Enhancing User Experience
Mobile-First Approach
I implemented a mobile-first design strategy to streamline development, and established rules for content stacking at smaller breakpoints to ensure responsiveness. These rules are illustrated in the hero images at the top of the page. The previous design had figures that were intended to have responsive placement, but in practice, those figures would float or disappear unexpectedly. To remedy this, I replaced the hero image with a rectangular collage that would simply change placement at different breakpoints.
![](https://cdn.prod.website-files.com/63615ce07d3135211d7cf3d2/66b65b3c83d8eec971cb83ea_responsive-hero-image.png)
Clearer Links
To address low engagement with links, I redesigned them to be more intuitive, using buttons or underlined blue text.
![](https://cdn.prod.website-files.com/63615ce07d3135211d7cf3d2/663d649bfb2f31f2a325bc85_clearer-links.webp)
I also refined the text on buttons to clarify their destinations, moving away from generic "Learn More" prompts.
![](https://cdn.prod.website-files.com/63615ce07d3135211d7cf3d2/663d649c013c81774168881d_learn%20more.webp)
Improving Information Hierarchy
Given more time, I would restructure the site’s information architecture to enhance usability based on web traffic analysis. I recommended consolidating, removing, or differently grouping pages to streamline user navigation.
![](https://cdn.prod.website-files.com/63615ce07d3135211d7cf3d2/663d649b33be4644d8c1ba8c_information-architecture.webp)
Replacing (Or Keeping) Carousels
Despite carousels being heuristically recognized as detrimental to user engagement, my proposal to replace them with an emotionally impactful video featuring patient journeys for social proof was scrapped due to SEO considerations and development constraints.
Proposed Solution
![](https://cdn.prod.website-files.com/63615ce07d3135211d7cf3d2/66b65b3b25d976b9d9d5a55a_video-proposed.png)
Implemented Solution
![](https://cdn.prod.website-files.com/63615ce07d3135211d7cf3d2/66b65b3c50e8c409a243b186_carousel-used.png)